While endorsing a brand in the past meant the end of the road for a a tsr , the tioms they are a changing for sure., today the biger a star the more number f brands he or she will emndorese. Right from a pepsi to a Coke, from Siony to Philips, from Reebok to Nike and on and on and on, most of the A-List acvtors, singers and even sports persons today endorse and even becoming brand embassadors for these brands.
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Catherine Zeta-Jones highlights T-Mobile while Beyonce dances and sings all he while praising and swearing by Revlon. Now these are among the most powerful and popular people in the world with fan following running intgo millins and at times even billion. This change is attributed to a number of things though. One mayt look at the newer generation and its nbreoidert and more loiberated way of thinking. The change in the marketing and adverting scenario. The great rise of internet and related technologies.
At one point of time "sellout" as a label was a star’s worst nightmare, it was given to a fading actor who in the twilight if his career opted for commercials to earn. Today a Face book has hooked more than 500 million people, who are also ever increasing. Here people love to like a web page which shows a star celebrity endorsing a brand.
So much so that now the star is also judged on te basis of how many brands he endorses. Some actors like leading Hollywood hunks George Clooney, Brad Pitt and Leonardo DiCaprio shy away from performing for an commercial for a brand. They however do so in far off Japan where they may not be viewed by mainstream American crowd. As for the other average actor or celebrity, they simply go “Bring then on Baby”.
